Many students and sport associations are organizing a lot of events, parties or tournaments and games. You can create Facebook events, publish on your website, send email for each event with the plan. Do you have ever experienced to receive many emails (with everybody in CC, responding to everybody) for very few added value?
Your community is interested in what your association is doing. How about letting them have the plan in a centralized place (their mobile phone), always up-to-date and in their pocket?
Planify is an extremely simple way of sharing the program of your association (or your team) with your community, and allow them to have the contact details of each others.
Obviously, you do not automatically exchange your email or phone number with other parents (in case of your kid being part of a football or ice hockey team)… until you need it urgently!